Rajasthan’s ‘Saarthak Naam Abhiyan’: Sheru, Shaitan Out; Aarav, Atharva In

SMW Media Team
4 Min Read

Imagine a student named “Shaitan” (Devil) or “Kalu” sitting in a classroom. While the name might have been given without much thought, it can become a lifelong source of bullying and low self-esteem. To tackle this, the Rajasthan government has launched a unique and sensitive campaign: the Saarthak Naam Abhiyan.

Here is everything you need to know about this first-of-its-kind initiative.

What is the ‘Saarthak Naam Abhiyan’?

It is a government campaign to replace “awkward,” “derogatory,” or socially outdated names of school students with more meaningful and positive alternatives.

  • Objective: To prevent students from being ridiculed, which can impact their classroom participation, confidence, and even school attendance.
  • Target: Students from Classes 1 to 9 in government schools across Rajasthan.
  • The Process: The change is not forced. It requires written consent from the parents.

Names Going Out vs. Names Coming In

The government has identified certain names that are often a source of embarrassment and has prepared a list of nearly 3,000 positive alternatives.

Out (Names to Replace)In (Suggested Alternatives)
Sheru, Shaitan, Kalu, TinkuAarav, Atharva, Balmukund, Badrinath
(For Girls) – socially awkward namesAradhya, Annapurna, Vaishnavi

Each suggested name comes with its meaning and cultural significance to help parents make an informed choice.

The Need for the Campaign

Madan Dilawar, the School Education Minister, explained the rationale: “Sometimes parents choose names without considering their meanings or long-term impact. As children grow older, such names can affect their confidence.”

Officials note that teasing over a name can follow a child for years, affecting their mental health and desire to come to school.

How Will It Work?

  1. Identification: Schools will sensitively identify students with problematic names.
  2. Consultation: Teachers will engage with families through Parent-Teacher Meetings (PTMs) and School Management Committees.
  3. Consent: No name will be changed without the written consent of the parents.
  4. Implementation: Once approved, the new name will be updated in all official school records.
  5. New Admissions: Parents of newly admitted students will also be offered the option to choose from the suggested list at the time of enrolment.

A Focus on Dignity

The government has also stressed the need to eliminate caste-linked or historically derogatory terms from school records. The campaign is positioned as a broader effort to strengthen students’ dignity and self-worth, proving that a name can indeed play a key role in shaping a child’s future.


Option 2: A Short News Summary (For a daily news roundup)

Rajasthan: ‘Shaitan’ and ‘Kalu’ to be replaced by ‘Aarav’ and ‘Atharva’ in Schools

Jaipur: In a landmark move to boost student confidence, the Rajasthan government launched the ‘Saarthak Naam Abhiyan’ on Wednesday. The campaign aims to replace awkward or derogatory student names—such as Sheru, Shaitan, and Kalu—with meaningful alternatives like Aarav, Atharva, and Annapurna.

Education Minister Madan Dilawar stated that such names often lead to ridicule and hamper personality development. The education department has prepared a list of nearly 3,000 names with meanings. The name change is entirely consent-based and requires written approval from parents.


Option 3: Social Media Posts (For X, Instagram, or Facebook)

Post 1 (Informative):
🛑 Sheru OUT
✅ Aarav IN

Rajasthan launches ‘Saarthak Naam Abhiyan’ to replace awkward/derogatory student names with positive alternatives. The goal? To boost self-esteem and stop classroom bullying.

A list of 3,000 meaningful names is ready. Change requires parental consent. 👏 #Rajasthan #Education #PositiveChange

Post 2 (Short & Punchy):
No more ‘Shaitan’ in school attendance sheets.

Rajasthan’s new campaign helps parents replace odd names with dignified ones like ‘Atharva’ and ‘Annapurna’. A small change for a huge impact on a child’s confidence. ❤️📚

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