Amid the global oil shock triggered by the Middle East war, Prime Minister Narendra Modi on Sunday (May 10, 2026) urged people to revive work-from-home practices, cut fuel consumption, and even avoid buying gold for weddings for one year to help the country save foreign exchange.
The Prime Minister’s remarks come against the backdrop of record-high fuel prices in many nations — from the United States to neighbouring Pakistan — due to the Iran war fallout. Indians have been mostly cushioned from the blow so far, though this might change in the coming days.
Speaking at an event in Secunderabad, Telangana, Modi said, “During the Corona period, we adopted work from home, online meetings, video conferences and developed many such systems. We had also become accustomed to them. Today, the need of the hour is that we restart those practices, as it would be in the national interest, and we must once again give them priority.”
The Global Context: Why This Appeal Matters
The Prime Minister’s appeal comes at a time when global crude oil prices have surged from nearly USD 70 per barrel to around USD 126 per barrel due to escalating tensions in West Asia and disruptions around the Strait of Hormuz — a critical global oil route through which nearly 20 per cent of the world’s oil passes.
Without directly announcing a price increase, PM Modi repeatedly stressed the need to reduce petrol and diesel consumption. He said, “Petrol-diesel has become so expensive across the world. It is the responsibility of all of us that the foreign exchange spent on purchasing petrol-diesel should also be saved by conserving petrol-diesel.”
Appeal on Gold Purchases for Weddings
In one of the most striking moments of the speech, the PM appealed to citizens to rethink discretionary spending as the country faces economic pressure from rising global energy costs. “I would appeal to people not to buy gold for weddings for one year,” he said.
India is one of the world’s largest gold importers, and gold purchases contribute significantly to the country’s import bill. Reducing gold demand for a year, Modi suggested, would help conserve foreign exchange that could otherwise be used for essential imports like crude oil.
Fuel Prices May Rise Before May 15
The Prime Minister’s remarks came as government and industry sources indicated that fuel prices in India could soon see their first major revision in nearly four years.
Sources told India Today TV that petrol and diesel prices are likely to be increased before May 15 as oil marketing companies battle massive under-recoveries caused by soaring crude prices. According to sources, Indian Oil, Bharat Petroleum, and Hindustan Petroleum are together facing losses of nearly ₹30,000 crore per month.
At current global crude prices, the government and oil companies are effectively absorbing nearly ₹24 per litre on petrol and ₹30 per litre on diesel to shield consumers from the full impact of the crisis. If approved, petrol and diesel prices could rise by around ₹4-5 per litre, while domestic LPG cylinders may become costlier by ₹40-50.
Beyond Fuel: Edible Oil and Chemical Fertilisers
Expanding his appeal beyond fuel conservation, PM Modi also asked citizens to reduce edible oil consumption and urged farmers to cut dependence on chemical fertilisers imported from abroad.
“The same is true for edible oil. We have to spend foreign currency on its import,” the Prime Minister said. “If every household reduces the use of edible oil, it is a huge contribution to patriotism. This will improve the health of the national treasury and the health of every family member.”
He also linked the global crisis to India’s agricultural imports, saying the country spends heavily on fertilisers sourced from overseas. “Another sector that consumes foreign currency is our agriculture. We import chemical fertilisers in large quantities from abroad,” he said.
“We should reduce our consumption of chemical fertilisers by half and move towards natural farming. This way, we can save foreign currency and protect our farms and Mother Earth.”
India’s Response to the Global Crisis
The worsening energy crisis has been triggered by prolonged instability in the Middle East, which has disrupted shipping routes and raised fears over global crude supply.
While countries such as Bangladesh have introduced fuel rationing and Sri Lanka reduced working days to manage the crisis, India has so far avoided shortages and long queues at petrol pumps.
Officials said India responded by ramping up LPG production from 36,000 tonnes per day to 54,000 tonnes, diversifying crude imports from Russia, the United States, and West Africa, and pushing refineries to operate at more than 100 per cent capacity. The Centre also cut excise duties earlier to cushion consumers from rising international prices.
Summary of PM Modi’s Appeals
PM Modi made multiple appeals to citizens and farmers. He urged everyone to revive work-from-home practices, online meetings, and video conferences — systems developed during COVID-19. He called for reducing petrol and diesel consumption to save foreign exchange. He appealed to families not to buy gold for weddings for one year. He asked households to reduce edible oil consumption. And he urged farmers to cut chemical fertiliser use by half and move towards natural farming.
Each of these measures, he argued, would help conserve foreign currency and reduce India’s vulnerability to global price shocks.
What This Means for Citizens
For the common citizen, PM Modi’s message is clear: individual actions — working from home, carpooling, avoiding unnecessary travel, postponing gold purchases, and cooking with less oil — can collectively make a significant difference to the national economy.
While fuel price hikes may be inevitable in the coming days, Modi’s appeal suggests that behavioural changes can help cushion the impact. The government, for its part, has been absorbing massive losses to protect consumers — but this cannot continue indefinitely.
