Mumbai: A civic campaign on eco-friendly Diwali has sparked a controversy after the Brihanmumbai Municipal Corporation (BMC) selectively pulled down a video message by actor Dia Mirza from its social media handles following objections from BJP Mumbai chief Ameet Satam.
The Removal
While Ms. Mirza’s clip urging people to avoid noise and air pollution was removed on Sunday (November 1, 2026), campaign videos featuring actors Madhuri Dixit and Nishigandha Wad, as well as cricketer Ajinkya Rahane, have been retained on the BMC’s X and Instagram pages.
The Objection
The move came after Mr. Satam objected to Ms. Mirza’s video in a post on X, tagging the BMC’s official account.
“We don’t need lessons on how to celebrate #Diwali from @deespeak. Our traditions are deeply rooted in our culture,” the BJP leader wrote.
Within hours of Mr. Satam’s comment, the civic body — led by Municipal Commissioner Ashwini Bhide — removed Ms. Mirza’s video from its social media pages.
No Comment
Civic officials remained unavailable for comment on the matter despite repeated attempts.
