Bad Bunny’s headline performance at the Super Bowl LX halftime show has become one of the most-watched halftime broadcasts in NFL history, drawing an average of 128.2 million viewers across television and digital platforms — surpassing the viewership of the game itself and generating massive global engagement.
According to Nielsen and broadcaster data, Bad Bunny’s performance during the Super Bowl broadcast averaged 128.2 million viewers, slightly more than the average audience for the game as a whole, estimated at 124.9 million viewers across NBC, Peacock and Telemundo. This puts the halftime show firmly among the most watched ever, though it narrowly trails the record set by Kendrick Lamar’s performance the previous year.
Record Engagement and Cultural Impact
The performance — dubbed by many fans as the “Benito Bowl” — was notable not just for its high viewership but for its massive social media presence, with NFL and analytics firms reporting billions of views across social platforms within 24 hours. Clips from Bad Bunny’s set quickly became among the most viewed NFL content online, highlighting the expanding global footprint of the Super Bowl halftime show.
His 13-minute set featured dynamic staging and celebrated Latin music and culture, drawing praise from viewers around the world and sparking widespread online discussion. The show stood out for its energy and production, with surprise appearances and memorable visuals that drove strong engagement beyond the live broadcast itself.
Historical Context
While the viewership figures place Bad Bunny’s halftime performance among the top in Super Bowl history, it falls just short of the absolute record for most watched halftime show — a mark previously set by Kendrick Lamar. Nonetheless, the massive audience underscores the halftime performance’s role as a cultural event that draws as much attention as the sporting action on the field.
The 2026 Super Bowl, featuring the Seattle Seahawks’ victory over the New England Patriots, also set notable milestones, including peak broadcast audience figures during key moments of the game broadcast.
